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Luno was co-founded in 2013 by Marcus Swanepoel, Alwyn Jones and Timothy Stranex. Digital Currency Group acquired Luno in 2020. Founded in Singapore, Luno (formerly BitX) has offices in London and South Africa. Using Luno's Bitcoin wallet service, users can buy, sell, and pay with Bitcoin.

This is an organization founded by financial professionals, technology companies, and top crypto exchanges. Rather than targeting only traders and quants, they aim to make crypto accessible to everyone. According to them, adding to the crypto space is always possible, and they are always looking for new users.

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